Adom FM is a private radio station in Accra, which is owned and run by the media group Multimedia Broadcasting Limited. The station employs Akan as its medium of communication and airs since 2001 under its current name. The station targets lower middle to upper income listeners with a mix of news and current affairs, health programmes, talk and music-based entertaining programming.
According to GeoPoll’s Media Measurement on radio audience statistics for the 1st Quarter of 2017, Adom FM ranks second nationwide with 9.5% audience share, and is also second in shares in the Greater Accra Region (10.50%). It is especially popular in the Central region where it ranks first and reaches to an audience of 16.7%. The audience turns to Adom FM for political news: during the 2016 Election Day, it was the most popular radio channel together with Peace FM.
Adom FM is part of Multimedia Broadcasting Limited Group of which George Kwesi Twum is the majority shareholder with 92.5% shares and Ghana Broadcasting Corporation is minority shareholder with 7.5% shares, according to the Registrar General Department’s official documents. In 2001, George Kwesi Twum acquired Groove FM (R&B Station), converted it into an Akan speaking station, and named it Adom FM.
Multimedia Broadcasting Limited was established in 1994 and is one of Ghana’s biggest private media groups in radio, digital TV & online. The Multimedia Group has six radio stations in the Ashanti Region and Greater Accra Region, six news websites and a satellite television network. In addition to Adom FM, the group owns Joy FM, Luv FM, Asempa FM, Hitz FM, Nhyira FM.
Media Companies / Groups
Multimedia Broadcasting Limited
Adom FM is according to information from the National Communications Authority registered to Aero Communications Limited. The company profile from the Registrar General's Department was blank. Adom FM is according to online information operating under Multi Media Broadcasting Company, but this is not mentioned in legal terms. George Kwesi Twum is majority shareholder (92.5%) and state-owned Ghana Broadcasting Corporation a minority shareholder (7.5%) of Multi Media Broadcasting Group.
George Kwesi Tsum
Affiliated Interests Founder
Kwasi Twum founded Joy FM, it's the first private radio station in Ghana, and has built a media empire, running Multimedia Group Limited. He later expanded the Group for Adom FM.
George Kwesi Tsum
Affiliated Interests Ceo
Affiliated Interests Editor-In-Chief
Aero Communications Ltd.;P.O. Box: GP17207, Accra;Tel.: 0303-204354;E-Mail: Info@adomonline.com
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
GeoPoll. Radio Audience Share (Jan-March 2017).
Registrar General 's Department. Date of Registration 1995-02-27. Multimedia Broadcasting Company Limited – BN-60,226. Accessed on in May 2017. Available upon request.