Adom FM

Adom FM is a private radio station in Accra, which is owned and run by the media group Multimedia Broadcasting Limited. The station employs Akan as its medium of communication and airs since 2001 under its current name. The station targets lower middle to upper income listeners with a mix of news and current affairs, health programmes, talk and music-based entertaining programming.

According to GeoPoll’s Media Measurement on radio audience statistics for the 1st Quarter of 2017, Adom FM ranks second nationwide with 9.5% audience share, and is also second in shares in the Greater Accra Region (10.50%). It is especially popular in the Central region where it ranks first and reaches to an audience of 16.7%. The audience turns to Adom FM for political news: during the 2016 Election Day, it was the most popular radio channel together with Peace FM.

Adom FM is part of Multimedia Broadcasting Limited Group of which George Kwesi Twum is the majority shareholder with 92.5% shares and Ghana Broadcasting Corporation is minority shareholder with 7.5% shares, according to the Registrar General Department’s official documents. In 2001, George Kwesi Twum acquired Groove FM (R&B Station), converted it into an Akan speaking station, and named it Adom FM.

Multimedia Broadcasting Limited was established in 1994 and is one of Ghana’s biggest private media groups in radio, digital TV & online. The Multimedia Group has six radio stations in the Ashanti Region and Greater Accra Region, six news websites and a satellite television network. In addition to Adom FM, the group owns Joy FM, Luv FM, Asempa FM, Hitz FM, Nhyira FM.

Key facts

Audience Share

9.5%

Ownership Type

private

Geographic Coverage

national

Content Type

free content

Data Unavailable

ownership data is not publicly available, company/channel denies the release of information or does not respond, no public record exists

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Media Companies / Groups

Multimedia Broadcasting Limited

Ownership

Ownership Structure

Adom FM is according to information from the National Communications Authority registered to Aero Communications Limited. The company profile from the Registrar General's Department was blank. Adom FM is according to online information operating under Multi Media Broadcasting Company, but this is not mentioned in legal terms. George Kwesi Twum is majority shareholder (92.5%) and state-owned Ghana Broadcasting Corporation a minority shareholder (7.5%) of Multi Media Broadcasting Group.

Voting Rights

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Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

1995

Founder

George Kwesi Tsum

Affiliated Interests Founder

Kwasi Twum founded Joy FM, it's the first private radio station in Ghana, and has built a media empire, running Multimedia Group Limited. He later expanded the Group for Adom FM.

Ceo

George Kwesi Tsum

Affiliated Interests Ceo

see above

Editor-In-Chief

Elvis Quarshie

Affiliated Interests Editor-In-Chief

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Contact

Aero Communications Ltd.;P.O. Box: GP17207, Accra;Tel.: 0303-204354;E-Mail: Info@adomonline.com

Financial Information

Revenue (in Mill. $)

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Operating Profit (in Mill. $)

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Advertising (in % of total funding)

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Market Share

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Further Information

Meta Data

GeoPoll. Radio Audience Share (Jan-March 2017).

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