The Daily Guide newspaper is one of Ghana’s leading private newspapers. According to Geopoll’s audience research (for Jan – March 2017), it enjoys the second largest readership of 1,191,000, constituting 18.9% of the total audience share.
Its content is predominantly politically related stories. Besides politics, the newspaper coverage highlights issues of business, education, entertainment and sports. Its readership profile, like for most newspapers with high level political focus, include politicians, policy makers, academics and researchers.
The Daily Guide has established itself as the best brand in private press, according to The Centre for Brand Analysis Ghana, a market research agency, that adjudged the newspaper as a 'Top Quality Brand'.
The Daily Guide newspaper is run by Western Publications Limited in which the Blay family – Frederick Blay, Gina Blay and Kwame Blay – hold all the shares. Frederick Blay, who is the current Chairman of the ruling New Patriotic Party (NPP) and Board Chairman of the Ghana National Petroleum Authority (GNPC) is the majority shareholder of the company with 66.1% shares. Gina Blay, wife of Frederick Blay and Ghana’s Ambassador to Germany, is the second majority shareholder in the company with 18.9% shares. Kwame Blay, the son of Mr. and Mrs Blay owns the remaining 15% shares in the company and currently occupies the position of a Chief Executive Officer (CEO) of the organisation.
Little is known of the early beginnings of the newspaper except the fact that it started as a sports paper in Accra. Based on market demands, the paper metamorphosed into politics churning out more of political news stories to meet the needs of its customers.
Media Companies / Groups
Western Publications Limited
The Daily Guide newsaper is published by Western Publications Limited. Frederick Blay, Gina Blay and Kwame Blay are the shareowners of the company. There was a company profile available at the Registrar General's Department.
Gina Ama Blay
Affiliated Interests Founder
She is the founder of Western Publications, publishers of the Daily Guide Newspaper. She was recently named as Ghana's ambassador to Germany. The husband, Mr. Fredrick Blay is the Chairman of the ruling National Patriotic Party.
Gina Ama Blay
Affiliated Interests Ceo
Gina Blay is also the president of the Private Newspapers Publishers Association of Ghana (PRINPAG).
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Audience share from GeoPoll Report about National Readership (Jan.-March 2017).
Registrar General's Department. Date of Registration 2014-04-22. Western Publications Limited – CS208102014. Accessed in May 2017.