Ghanaian media do not exist in a vacuum but are dependent on the political, legal and social context of the country. Media diversity in Ghana evolved along historical and political changes during periods of colonialization, military dictatorship, civil governments and finally of democratization leading to today’s Fourth Republic.
It equally depends on the legal framework that guarantees freedom of speech and press, and encourages media – but seems to lack behind in preventing media concentration and inhibiting political influence hidden in ownership structures.
Looking at the economic situation, mostly state media gets cash injections trough state funding and advertising. When private media outlets don’t manage to keep up, they disappear quite rapidly. This also keeps journalist’s salaries low.
The characteristics of the Ghanaian society, from literacy rates to consumption habits, determine which media outlets or media types dominate and presumably thus have the strongest influence on public opinion.